WRMR (98.7
FM) is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
format. Licensed to
Jacksonville, North Carolina
Jacksonville is a city in Onslow County, North Carolina, United States. As of the 2020 census, the population was 72,723, which makes Jacksonville the 14th-largest city in North Carolina. Jacksonville is the county seat and most populous commu ...
, United States, the station serves the
Wilmington and Jacksonville areas. Since October 2008, the station has been owned by Sunrise Broadcasting, which is a wholly owned subsidiary of Capitol Broadcasting Inc of
Raleigh, North Carolina
Raleigh (; ) is the capital city of the state of North Carolina and the List of North Carolina county seats, seat of Wake County, North Carolina, Wake County in the United States. It is the List of municipalities in North Carolina, second-most ...
, according to FCC filing
the signal can heard as far south as
Myrtle Beach
Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as "The Grand Strand" in the northeastern part of the state. Its ...
and as far west as
Fayetteville
History
In the 1980s, the station played a
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format as WRCM-FM, "Country 98.7 FM". The station switched to an
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
format in 1989 as WKOO "Kool 98.7".
On April 5,
2005
File:2005 Events Collage V2.png, From top left, clockwise: Hurricane Katrina in the Gulf of Mexico; the Funeral of Pope John Paul II is held in Vatican City; "Me at the zoo", the first video ever to be uploaded to YouTube; Eris was discovered in ...
, the format was switched to
Westwood One
Westwood One is an American radio network
There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...
soft adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
("Lite 98.7"), and the call letters were changed to WILT.
The WKOO letters and Westwood One oldies format moved to
WANG-FM. Starting July 24,
2006
File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro 2006 Montenegrin independence referendum, votes to declare ...
, "Will FM" played
adult hits. As of March 31,
2008
File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
, the WILT letters and "Will FM" format were moved to the former WRQR in Wilmington.
On March 13, 2008, the call letters changed to WLGD.
[ La Gran D (The Big One) broadcast a ]Spanish language
Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...
format featuring popular music, news, and community programming for an area that had a Hispanic
The term ''Hispanic'' ( es, hispano) refers to people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or Hispanidad.
The term commonly applies to countries with a cultural and historical link to Spain and to Vic ...
population estimated at over 130,000. WLGD featured local live programming as well as satellite based syndicated programs. Station Manager Jeff Sanchez presented a bilingual talk show on Sunday afternoons, as well as a groundbreaking bilingual show on Wednesday nights at 7 called "Union Cultural" which attempted to bridge the cultural gap between the American and Hispanic communities in the Wilmington area. Every week the music of a different American or English artist was featured, and short bios were presented in English and Spanish to give a context in which to understand the artist's impact.
In July 2008, Capitol Broadcasting Company announced its purchase of NextMedia Group
NextMedia Group was an out-of-home media company headquartered in Greenwood Village, Colorado. NextMedia owns and operates 33 AM and FM stations, 5,700 outdoor advertising display across several regions and markets, as well as an interactive divi ...
's Wilmington area stations. The sale was completed on October 1, 200
On January 3, 2011, "Coastal Carolina's Modern Rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
98.7" debuted, taking the place of WSFM. Brian Schimmel of Sunrise Broadcasting said the station would focus more on the 1990s than newer songs, and the target audience would be slightly older. The station would focus on the community with local hosts. The format, including commercials, would be "family-friendly".
References
External links
WRMR website
*
{{Modern Rock Radio Stations in North Carolina
RMR
Modern rock radio stations in the United States